Rerun Y2K #59 answer

BLAIR

Why BLAIR is a Y2K word

Shaky camcorder footage, a website that swore it was real, and a micro-budget shot in the woods. The 1999 witch project invented viral movie marketing.

About Rerun

Rerun is a free daily word game set in the culture of another time. Season 01 is Y2K: guess one late-’90s or 2000s word in six tries, with a category as your clue. A new puzzle unlocks every day at midnight Pacific.