Rerun Y2K #40 answer

HELLA

Why HELLA is a Y2K word

Northern California's all-purpose intensifier escaped the Bay Area and became hella widespread by the early 2000s.

About Rerun

Rerun is a free daily word game set in the culture of another time. Season 01 is Y2K: guess one late-’90s or 2000s word in six tries, with a category as your clue. A new puzzle unlocks every day at midnight Pacific.