Rerun Y2K #21 answer

BRATZ

Why BRATZ is a Y2K word

The dolls with "a passion for fashion" that knocked Barbie off her pedestal within two years of arriving.

About Rerun

Rerun is a free daily word game set in the culture of another time. Season 01 is Y2K: guess one late-’90s or 2000s word in six tries, with a category as your clue. A new puzzle unlocks every day at midnight Pacific.